This book will easily guide you through today's world of marketing - both traditional and modern forms of social media and websites. With quality content, a strong brand and a clear strategy, you can greatly increase the presence of your choir, orchestra and band. It will also help you discover effective and efficient ways to fundraise while building important connections with a wide-reaching community. Topics covered include: marketing overview for your music program · branding your choir, orchestra and band · websites · Power Four platforms · additional marketing platforms · marketing your program in 30 minutes a week · the road to success · social media best practices · helpful resources and websites · equipment needs · press release templates · 50 content marketing ideas to enrich your music program.